As most Canadian businesses are aware, CASL or Canadian Antispam Legislation came into effect on July 1, 2014. This legislation has caused concern for our customers that send promotional e-mails to their customers via their internal Exchange server or Office 365 Exchange server. BCNI has recently partnered with CodeTwo to resell Exchange Rules add-on software. CodeTwo Exchange Rules is an Exchange signature manager – a Microsoft Server add-on designed to help server administrators centralize the management of email signatures and disclaimers on MS Exchange. It will help you quickly set up professional signatures for all employees in your company, without configuring anything on their computers or mobile devices. Perhaps most significant, legal disclaimers not only can be easily added to emails, including the ability to place a link in your e-mail which will allow customers to unsubscribe from your marketing, which is key over the next 36 months.
Fact: You can continue to use email if you have express or implied consent from recipients. During the 36-month transition period (after July 1, 2014), you can continue to use your current email list if you have previously provided your products or services to them and they haven’t told you to stop.
For more information or pricing on Exchange Rules add-on software, please contact firstname.lastname@example.org or 905-825-9404